Print work, layout design, and tradeshow fulfilment has been integral to my expertise since 2008 when I was hired at a publishing company. I was a book designer for many years before moving on to other types of print like magazine ads, company catalogs, brochures, logos, brand books, tradeshow banners, t-shirts, and more. I also assist with tradeshow and showroom planning by creating 3D models of these spaces.
Related programs: Adobe InDesign, Photoshop, Illustrator, and Blender
Web based artwork creation has been a staple in my portfolio since 2013. I started out developing new product pages for a small business which helped me grow multiple new skills. I was doing the photography, the Photoshop editing, and the back-end NetSuite (and later WordPress) work that was required to bring the product to market. Over time I expanded into social media ads, email marketing, complete website redesigns, expansions into Amazon and eBay, affiliate website advertising, and engagement tracking.
Related programs: Adobe Photoshop, NetSuite, WordPress, and multiple 3rd party platforms like HubSpot
I started working in the video space (in a professional setting) in 2015. I had fallen in love with it in college but it is even more exciting now. The video landscape in general has changed so much in the last 15 years. Not just the technology at our fingertips but how people consume it. And now with AI investment, the video industry will likely continue to transform in the next 15 years. Effective advertisers absoultely will need to be a part of this channel for the most explosive growth in the future. I can’t wait for more opportunities to diversify and grow with it.
Related programs: Adobe Premiere Pro, After Effects, and YouTube.